Berkley Gulp Gel Rub on scent for fishing Lures

You’ve been asking for it forever. We’ve finally perfected the development. 30 years of scientific research and on-water testing boiled down into one tube of undisputed fish catching ability. Now, legendary Gulp! scent isn’t just for soft baits, but can be applied to all manner of lures. Not only is this the ultimate bite-triggering taste for fish, but it’s packed with UV for visual attraction too! No other scent triggers a bite response quite like Gulp! Trust us, this is a little tube you won’t be able to leave home without! 

Product Features:

- Developed by John Prochnow, the creator of Gulp! and PowerBait

- 30 years of R&D in a tube

- Packaged in a 35ml applicator squeeze tube

- The ultimate rub on scent for fresh and saltwater applications